Anjali V. Raj, Seema Purushothaman, Vidya Puttur Sadashiva

Azim Premji University
Anjali V. Raj, Seema Purushothaman, Vidya Puttur Sadashiva

Anjali V Raj is a natural science researcher. She is currently working as a Senior Research Fellow at Azim Premji University (APU), Bengaluru.

She has a Master’s degree in Environmental Science from University of Mysore and a Bachelor’s degree in Chemistry from University of Calicut. She worked with Ashoka Trust for Research in Ecology and Environment (ATREE), Bengaluru before joining APU.

Seema Purushothaman is an Ecological Economist. She is a Professor with the School of Development at Azim Premji University, Bengaluru. Her work involves empirical, conceptual and action research. These engagements span across agrarian communities in peri urban zones, rural landscapes, and forest peripheries.

Seema has coauthored a book, City and the Peasant - urbanization and agrarian change in Southern India, which looks at how different processes of urbanisation transform agrarian communities. Currently she is looking at how the demand for fresh farm produce from the city of Bangalore is transforming small farmers in its peripheries, apart from educating indigenous youth on how to secure and manage their Community Forest Rights.

Vidya Puttur Sadashiva is working as a Research and Project Associate at Azim Premji University, Bengaluru.

She has Master’s degrees in Development Studies from Azim Premji University, and Global Political Economy and Development from Kassel University, Germany. She has interned with GRAAM, Mysore and NIAS, Bangalore, and worked on projects related to rural livelihood and rural-urban interface

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Anjali V. Raj, Seema Purushothaman, Vidya Puttur Sadashiva

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Exploring urban perceptions around freshness of vegetables

With urban Indians increasingly seeking healthy lifestyles, the demand for fresh produce has escalated. In this note, Raj, Purushothaman and Sadashiva discuss findings from their survey in Bengaluru, exploring perceptions around the ‘freshness’ of produce among different consumer groups, and factors influencing consumer choices. They contend that a relationship of trust between producers and consumers can enable convergence of quality, nutrition and food safety in farm produce

27 February 2024
Agriculture
Agriculture
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