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Aruna Ranganathan
Aruna Ranganathan is an Associate Professor of organisational behavior at the Stanford Graduate School of Business. Her research combines field-experimental and quantitative research designs with ethnography and interviews, to study how people in low-income occupations in developing countries understand and respond to their work, and how organisations affect the workplace and social inequality. She earned a Ph.D. in management from the Work and Organizational Studies Group at MIT (Massachusetts Institute of Technology) Sloan School of Management.
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In the eyes of the beholder: How artisans set prices for their products
The developing world is replete with people working in low-income, but creative occupations, such as artisanship. However, little is concretely known about how they set prices for their products. Based on a study of a handicraft cluster in South India, this article finds that artisans who are attached to their creative output offer significant discounts to discerning buyers, even when these buyers have a high willingness to pay.
