Nirajana Mishra

Nirajana Mishra is an Assistant Professor in the Marketing Group at the D’Amore-McKim School of Business at Northeastern University. As a consumer psychologist, she is fascinated by how people interact with technology and money. Her research primarily focuses on two key areas: examining how emerging technologies impact consumption experiences and investigating the ways consumers make judgments regarding money.

Originally from South Asia, she is also excited about extending her research to explore consumer behaviours in field settings across that region, bringing a unique cultural perspective to her work. Her research has been published in prominent journals like the Journal of Consumer Psychology and The Journal of Policy Analysis and Management