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Sneha Shashidhara
Sneha Shashidhara is a Senior Research Consultant at the Centre for Social and Behaviour Change (CSBC), with a teaching position at the Psychology Department of Ashoka University. She is a cognitive neuroscientist by training, and works as a researcher, studying mechanisms of the brain underlying higher-order cognition and decision-making, with an interest in the interaction between cognition and social psychology. A Gates-Cambridge scholar, she did her Ph.D. at the University of Cambridge, studying the multiple demand network in the brain. She also has a Masters in Neuroscience from International Max Planck Research School (IMPRS) in Goettingen, Germany.
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Covid-19: Identifying and addressing vaccine hesitancy using ‘personas’
Vaccine hesitancy poses a threat to India’s fight against Covid-19, and given the different motivations that drive vaccine hesitancy, a one-size-fits-all solution may not be feasible. In this post, Daral and Shashidhara use data from a Facebook survey – conducted in partnership with the University of Maryland – to identify the barriers and beliefs driving vaccine hesitancy, by segmenting the vaccine hesitant into ‘personas’ based on their psycho-behavioural profiles.
Harnessing machine learning to combat domestic violence in India
One in three women globally will endure a form of domestic abuse in their lifetimes – with the prevalence being even higher in South Asian countries such as India. Given the complexity of identifying and addressing intimate partner violence, Sneha Shashidhara discusses the application of machine learning techniques in this context. While recognising the potential of this technology, she also highlights ethical concerns and the need for clear guidelines and safeguards.