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Zahra Siddique
Zahra Siddique is an Associate Professor at the University of Bristol. Zahra completed her undergraduate degree from Pakistan and her Ph.D. from Northwestern University in the US. Prior to joining the University of Bristol in January 2018, she worked at the Institute for the Study of Labor (IZA) in Germany and the University of Reading. Her research interests are in microeconometrics, labour economics, and development economics.
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Can job ad language help explain the gender gap in the Indian labour market?
Women applying for jobs tend to earn a lot less than men of the same age and education qualifications. Understanding the factors contributing to this disparity is crucial for addressing gender inequality in the labour market. This article explores one such factor: the wording of job advertisements and how it is linked to applicant behaviour. It finds that women might be deterred from applying to high-salary jobs due to implicit gender associations, together with explicit preferences. This is the fourth post of a five-part series to mark International Women’s Day 2025.
